LouLou Santa Monica adds Saturday rosé brunch to weekend lineup

LouLou Santa Monica is expanding its weekend programming with a Saturday rosé brunch on its rooftop overlooking the ocean, running every Saturday from 11:30 a.m. to 4 p.m. The move adds another high-traffic event to the venue’s seven-day schedule as it leans into celebrations, private events, and French-inspired dining.

Why it matters: - LouLou Santa Monica is trying to turn its rooftop into a destination for both brunch and celebrations, which can help drive weekend traffic and private bookings. - The new Saturday rosé brunch adds another recurring event to a weekly lineup built around dining, entertainment, and group occasions. - The venue has become a familiar event spot for birthdays, anniversaries, engagements, bridal showers, corporate gatherings, and private parties.

What happened: - LouLou Santa Monica launched Saturday Rosé Brunch as part of an expanded weekend programming push. - The brunch runs every Saturday from 11:30 a.m. to 4 p.m. on the rooftop overlooking the ocean. - The experience includes a homemade buffet, flowing rosé, DJs, and live entertainment. - The venue says parties of six or more receive a complimentary bottle of rosé. - LouLou also promotes a seven-day schedule of themed dining and nightlife events.

The details: - Saturday Rosé Brunch features house-made paëlla plus made-to-order crêpe and omelet stations. - LouLou says the concept brings French joie de vivre to Santa Monica. - Tasting Table Magazine named LouLou one of the “13 Best Buffet Brunches in the U.S.” - Weekly offerings include: - Monday through Friday lunch with 20% off using the password “I LOVE LOULOU.” - Tuesday golden hour with signature cocktails, Mediterranean bites, and rooftop sunsets. - Wednesday jazz nights inspired by Parisian evenings. - Thursday Tulum Thursdays with Afro-tribal house music, live percussion, and handcrafted cocktails. - Friday birthday celebrations with complimentary Champagne for dinner parties of six or more celebrating a special occasion. - Sunday Pardon My French! Brunch with DJs and a French-inspired brunch buffet. - LouLou says the full weekly calendar reflects its belief that every day deserves a little French joie de vivre. - The venue is located above Santa Monica Place at the end of Route 66. - LouLou serves French Mediterranean cuisine and offers live entertainment and warm hospitality. - Tasting Table Magazine also recognized LouLou as one of America’s “Best Brunch Buffets.” - LouLou’s private event business has hosted companies including Netflix, Amazon, Google, and Savage X Fenty.

Between the lines: - LouLou is using a steady cadence of themed programming to keep the rooftop busy across the week, not just on peak dining nights. - The focus on groups and celebrations suggests the brunch is as much about event traffic as it is about food. - The venue is leaning on awards and high-profile event clients to reinforce its position as a premium Los Angeles gathering spot.

What's next: - LouLou says it will continue promoting rooftop dining as a place to gather, celebrate, and embrace French joie de vivre seven days a week. - Reservations and private event inquiries are available at LouLou Santa Monica. - The restaurant is also active on Instagram, TikTok, and Facebook at @loulousantamonica.

The bottom line: - LouLou Santa Monica is broadening its weekend draw with a Saturday rosé brunch designed to convert the rooftop into an all-week celebration venue.