MyCommunityToday adds AI, commerce and webinar tools to its community platform

MyCommunityToday is expanding its digital platform with new communication, commerce, AI and webinar features aimed at connecting residents, local businesses and organizations in one experience. The update adds Deal Chief, referral tools, paid webinars and marketplace capabilities across mobile and web.

Why it matters: - MyCommunityToday is trying to turn a local community app into a broader digital hub for communication, discovery, commerce and events. - The expansion could give businesses more ways to reach nearby customers and give users more reasons to stay inside one platform.

What happened: - MyCommunityToday said it is expanding its connected digital platform with communication, community, commerce, artificial intelligence, content, events, webinars and referral capabilities. - The platform is designed to connect residents, communities, local businesses and organizations through one digital experience. - The company also said the platform works across mobile and web environments.

The details: - The MYCT Home Feed surfaces local news, community information, events, alerts, announcements, business promotions and trending posts based on a user’s location and interests. - Smart Search helps users find businesses, services, events, products and coupons using category, distance, popularity and ratings. - Location tools can support neighborhood-focused content and PIN-based targeting for businesses and community activities. - Walking Talking Deal Chief is an interactive AI-powered 3D model that can communicate through text, voice and video. - Deal Chief can join conversations and help users explore information, products, services, community content, local opportunities and deals. - MYCT chat lets individuals, customers, businesses and community participants communicate without exchanging personal phone numbers. - One-to-one calling and group calling are included for direct communication and shared discussions. - MYCT Meetings are built for organized conversations and collaboration among businesses, organizations, community groups and individuals. - Meeting tools can include voting, polling, quizzes, questions, ratings and reactions. - The platform includes local deal and coupon discovery across food, retail, services, health and entertainment. - Users can save offers to a wallet and use redemption controls. - MYCT supports marketplace and hub experiences that connect local sellers with customers and can include pickup and delivery options. - Businesses can set up digital storefronts and use e-commerce and mobile commerce tools. - Users and organizations can create posts with text, images, videos, polls, links and announcements. - Community members can engage through likes, comments, shares, saves, mentions and hashtags. - MYCT Events can support community programs, entertainment, business meetups and other activities. - The platform also offers video experiences including short-form content, Top Stories, channels and video-on-demand. - Social invitation tools let participants invite friends through messaging, email and social platforms. - Referral codes and rewards can support community growth and participation where applicable. - MYCT Webinars support single webinars, recurring series and multi-session programs, including public and private experiences. - Planned paid webinar features include pricing, registration, attendee payments, capacity controls, payment tracking, refunds, session management and host earnings processes. - For multi-session experiences, pricing and registration can be managed at the session level. - The Webinar Referral Program lets registered webinar participants share a webinar they have already joined through a referral link. - For paid webinars, referrers can earn a percentage of a referred ticket payment set by the host. - For free webinars, the host can set a fixed referral reward and provide a budget for those rewards. - Referral credit is tied to the referred participant completing registration or payment through the referral link. - Rewards are tracked within MyCommunity and become claimable through the webinar earnings process when applicable. - Business analytics can show views, clicks, leads, engagement and conversions.

Between the lines: - The update shows MyCommunityToday is building a bundled product rather than a single-purpose local listing service. - AI, webinars, referrals and commerce together suggest the company wants to create repeat usage and new monetization channels for businesses and hosts. - The platform’s location-based features also point to a stronger push toward local targeting and neighborhood discovery.

What's next: - MyCommunityToday says paid webinar functionality is planned, so the company appears to be extending the platform’s monetization stack. - The company is positioning Deal Chief as its latest innovation for AI-powered lead generation in the local business community. - The broader platform is intended to help businesses reach local customers while giving community members more ways to discover, communicate and transact.

The bottom line: - MyCommunityToday is widening its platform into a multi-feature community commerce system centered on AI, local discovery, webinars and referral-driven engagement.